Reports

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    Report 04.02.2019

    The Italian Digital Route to the Future of Tourism

    €190.00
    +vat
    The impact of digital technology on the tourism sector continues to increase. At all levels of governance, companies need to acquire the best digital competence to attract and manage tourist flows and guarantee an excellent and lasting experience. The assets available are considerable, but they have not yet been fully appreciated: in-destination activities, food and agri-food, art and culture, fashion and design, sport and entertainment, nature. How should the players compete to attract the flow of digital tourists?
    Observatory Digital Innovation in Tourism
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    Report 02.06.2017

    The digital Tourism market in Italy in 2016

    €110.00
    +vat
    The Report analyses the Tourism sector in Italy focusing both on the demand (Italian digital Tourist, Business Travel) and on the offering (Travel agencies, Hospitality Facilities, Food services, Startups), highlighting size as well as trend.
    Observatory Digital Innovation in Tourism
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    Report 11.10.2015

    Tourism? ... The Digital Traveller

    €110.00
    +vat
    In the report, the sector of tourism in Italy is analysed with focus on: size and trends of the digital markets; the behaviour of the Italian digital tourist; the role of the digital system in travel agencies; Italian hospitality facilities and destinations. Additionally, we considered the various digital tools used in Italian agencies to manage business travel. Data gathered from the market and current trends led to high level critical analysis to pin point the strategic importance of innovation and digital tools.
    Observatory Digital Innovation in Tourism
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