Crypto consumers in Europe (2025): crypto-assets, stablecoins, investment behavior and Web3 engagement

Report Blockchain & Web3 Finanza/Assicurazioni Scenario Europeo Gennaio 2026 44 pagine pdf

Descrizione

This report examines the relationship between European consumers and crypto-assets across the five major markets: Italy, France, Spain, Germany, and the United Kingdom. The research, conducted on a representative sample of the population of these 5 countries, analyzes adoption patterns, investor profiles, asset preferences, acquisition and custody behaviors, and sentiment toward crypto-assets.

Indice

1
Crypto adoption landscape
2
Investor profiling: motivations, allocation, and trading frequency
3
Asset preferences and stablecoins
4
Purchase & custody channels
5
Web3 engagement
6
Crypto-asset perception

Indice dei grafici inclusi

1
Crypto-assets literacy levels of European consumers
2
Crypto-assets literacy levels of European consumers, breakdown by nation
3
Crypto-asset ownership rates in major European markets
4
Socio-demographic profile of crypto-asset holders

Domande chiave

What is the level of knowledge and adoption of crypto-assets among European consumers?
What are the distinctive characteristics of European crypto-asset users?
How do European consumers access and manage their crypto-assets, and which custody channels do they prefer?
To what extent are European consumers engaging with Web3 applications and the Decentralized Web?

Metodologia

In August 2025, the WEB3HUB conducted an online survey in collaboration with Norstat, with the objective of analyzing the level of Web3 and crypto-asset adoption among European consumers. The survey was conducted using CAWI methodology (Computer Assisted Web Interview) on a total sample of 5,125 respondents belonging to the Internet population, aged between 18 and 75 years. The sample was distributed across five European countries as follows: Italy (1,022 respondents), France (1,027), Spain (1,022), Germany (1,028), and the United Kingdom (1,026).

Gli Autori