Reports

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    Report 04.18.2018

    An ever more Mobile customer journey: ready for the next level?

    €190.00
    +vat
    The relevance that Mobile technology is gaining in the relationship between company and consumer is apparent from these elements: high number of Mobile Surfers and the specificities of their online behavior; the pervasive impact of Mobile technology in all sectors and all stages of the purchasing process; the channel’s continuous technological evolutions (such as augmented reality, biometrics, voice recognition, ultra-broadband connectivity, etc.), enabling services and customer experiences that would not be possible through other points of contact. These points clearly show companies the urgency of questioning themselves on which opportunities should be leveraged, and of developing an appropriate channel strategy.
    Observatory Mobile B2c Strategy
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    Report 07.19.2017

    Mobile think out of the box

    €190.00
    +vat
    The Report analyses the role of Mobile for 170 medium to large Italian companies identifying 5 different behaviour clusters in their approach to Mobile transformation.
    Observatory Mobile B2c Strategy
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    Report 10.03.2016

    Push Notifications: Objectives and Reference Players

    €110.00
    +vat
    The growing number of Mobile devices around the world and the increasing time spent by smartphone users online opens the doors for companies to find new ways for contacting their customers. In this landscape, push notifications are a strategic communication tool to reach mobile users.
    Observatory Mobile B2c Strategy
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