Reports

1-6 of 6 results
  • Icon
    Report 04.02.2019

    The Italian Digital Route to the Future of Tourism

    €190.00
    +vat
    The impact of digital technology on the tourism sector continues to increase. At all levels of governance, companies need to acquire the best digital competence to attract and manage tourist flows and guarantee an excellent and lasting experience. The assets available are considerable, but they have not yet been fully appreciated: in-destination activities, food and agri-food, art and culture, fashion and design, sport and entertainment, nature. How should the players compete to attract the flow of digital tourists?
    Observatory Digital Innovation in Tourism
    Share:
    Buy
  • Icon
    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
    +vat
    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
    Share:
    Buy
  • Icon
    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
    +vat
    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
    Share:
    Buy
  • Icon
    Report 02.06.2017

    The digital Tourism market in Italy in 2016

    €110.00
    +vat
    The Report analyses the Tourism sector in Italy focusing both on the demand (Italian digital Tourist, Business Travel) and on the offering (Travel agencies, Hospitality Facilities, Food services, Startups), highlighting size as well as trend.
    Observatory Digital Innovation in Tourism
    Share:
    Buy
  • Icon
    Report 02.12.2016

    B2C E-Commerce: Comparing the International and Italian Markets

    €110.00
    +vat
    Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.
    Observatory eCommerce B2c
    Share:
    Buy
  • Icon
    Report 11.10.2015

    Tourism? ... The Digital Traveller

    €110.00
    +vat
    In the report, the sector of tourism in Italy is analysed with focus on: size and trends of the digital markets; the behaviour of the Italian digital tourist; the role of the digital system in travel agencies; Italian hospitality facilities and destinations. Additionally, we considered the various digital tools used in Italian agencies to manage business travel. Data gathered from the market and current trends led to high level critical analysis to pin point the strategic importance of innovation and digital tools.
    Observatory Digital Innovation in Tourism
    Share:
    Buy
< Previous Next >