Smart Destination Day 2026

Lo Smart Destination Day dell’Osservatorio Travel Innovation del Politecnico di Milano è l’appuntamento annuale dedicato all’innovazione del destination management. Nell’incontro verranno trattati alcuni temi chiave tra cui:

• Dati e intelligenza artificiale al servizio delle DMO: impatto sui processi e sulla catena del valore
• Come misurare e gestire la sostenibilità in destinazione

Programma dettagliato:

10.00  Opening remarks

  Eleonora Lorenzini, Director, Travel Innovation Observatory

  Data & AI

  Presentation of research results

  Linda Fasoli, Research Analyst, Travel Innovation Observatory

  With contributions by

  Alessio Sidoti, Manager, Intellera Consulting (part of  Accenture group)

  Alessandro Lo Piano, Founder & CEO, E23

  Alessio Pisa, CEO & Partner, Instilla

  Dario Valastro, CEO & Co-Founder, Rankwit.AI

  Data & Governance

  Case histories

  Gabriels Viskars, Destination Strategy Manager, Hbenchmark & Domnia with Livigno

  Dario Babbo, Vice President, ArtWork

  Claudio Bellinzona, Board Advisor, Vox Group with Alghero

  Data & environmental sustainability

  Presentation of research results

  Linda Fasoli, Research Analyst, Travel Innovation   Observatory

  Case histories

  Federica Amati, Senior Advisor, The Data Appeal Company

  with Pierangelo Romersi, Director, Destinazione Turistica Emilia

  Linda Causin, Project Manager, Almaviva

  with Giulia Casagrande, President, Fondazione Marca Treviso

  Closing remarks

  Eleonora Lorenzini, Director, Travel Innovation Observatory

13.00   Networking lunch

14.30   Thematic working groups (reserved for on-site attendants)

1. 1. Measuring and managing sustainability: opportunities and challenges of certifications
   2. Artificial intelligence and visibility in the eyes of the algorithm
   3. Data and AI governance

16.00  Plenary feedback session

16.30   Closing of the event