Neuroscienze e XR: come progettare esperienze immersive efficaci

Is an engineer and postdoctoral researcher at Politecnico di Milano. His main research focuses on the effects of metaverse-related technologies (XR, AR, virtual influencers), artificial intelligence, and digital technologies on consumer behavior based on biofeedback, brain activity analysis, eye tracking, and behavioral responses.Currently, he is a research member of the AXD (Advanced Experience Design) and senior researcher at the Osservatorio XR Technologies & Immersive Experiences of Politecnico di Milano. He is part of the European Metaverse Research Network, an international network conducting interdisciplinary research into the concept and practice of the metaverse to explore the implications of this transformative technology. He collaborates with international companies in the technology and automotive sectors to develop innovative solutions related to marketing and customer experience.Since 2022, he has been a Lecturer at the Graduate School of Management of Politecnico di Milano, where he teaches courses on marketing and consumer behavior. He is also a lecturer at POLI.design, teaching in the User Interface Design course. Additionally, he supports teaching activities in MSc programs at Politecnico di Milano, particularly in the fields of strategy & marketing, marketing analytics and quantitative research methodologies. He is currently adjunct professor of Omnichannel Marketing Management in the MSc program in Management Engineering at Politecnico di Milano.