The digital content scenario: supply chain, market, and consumers

The digital content ecosystem is constantly evolving: on one hand the consumer market is increasingly variable, complex, international and intra-sectorial while on the other content is increasingly accessible. Furthermore, the period of mobility restrictions that we have been experiencing has contributed to a boost in demand and to developing new consumer needs. An evolution that brings new opportunities but also potential threats. The areas on which content producers and distributors need to work are several, from strategy valorisation to content distribution, to copyright protection, to supply chain economic balances. In 2019 the Italian market has grown, in terms of consumer spending and of advertising revenue. The sign of an expanding ecosystem.

• In what way is the digital content supply chain evolving?
• Which are the sector business models and how have they evolved?
• Which are the content management and valorisation strategies?
• How do Italian digital content consumers behave? Why do they purchase and how do they use the content?
• How much is the digital content market in Italy worth, in general, and by industry (Music, News&Info, Video Entertainment, Gaming)?
• What are the main innovation drivers of the digital content market?