Digital Content Observatory: 2022 Research

The Digital Content Observatory wants to contribute to improving knowledge about the digital the end user content market (B2c), on the opportunities offered and main current trends through a productive and open discussion with other players involved, ultimately aiming to give a contribution to the development of the market and promote correct communications.

The Observatory aims to provide a cross-interpretation of data and trends, for example consumer behavior and spending, UX innovation, … to help identify evolutionary processes of the digital content market.

The Digital Content Observatory is, as a matter of fact, a meta-observatory grouping 4 vertical Observatories dedicated to main digital content types

The 4 vertical Observatories are:

Video Entertainment
Music, Podcast & Audiobooks
Digital News & eBook
Gaming & eSports

The goal of each single sub-Observatory is to become a point of reference for companies and the press regarding market data, analyses, and reasoning about the digital content analyzed by them. Research will touch several topics, such as creation of the various digital products, how they are monetized and spread, consumer usage behavior, market quantification, innovation directions, the impact of new technologies and the role of customer experience in usage.

These aspects are delineated through a course of in depth vertical and horizontal follow up workshops, reserved exclusively for Observatory supporters; Vertical research results will be presented to all in the public Conference 2022.

Research focuses on the following goals:

Map and describe the digital content supply chain in every sector.
Study the evolution of business models associated to the various players operating in those Industries.
Analyse consumer behaviour when using digital content and understand the reasons for it.
Quantify the main digital content market categories.
Analyse and classify innovation drivers in the digital content market, focussing on Digital Video, Digital Gaming, Digital Audio, Digital News segments, ultimately aiming to trace the sector’s evolution development and current trends.
Analyse the use of innovative digital technologies such as Artificial Intelligence, Machine Learning, Blockchain, and the opportunities and issues resulting from their use within the digital content market.

The activities planned by the Observatory for 2022 are:

Empirical research involving all main players of the Italian scenario through direct interviews, case studies, data collections, and surveys;
A survey – representative of the Italian population – addressed to Italian digital content consumers aimed on understanding usage behavior and reason for content use based on share of time and share of wallet logic;
Organize some Research import workshops and in-depth study/discussions of the results;
Organize a public Research results presentation conference with round tables and talks by lead characters of the Digital Content world.
Four Reports with the main 2022 Research results: a cross view report and other three vertical view reports.
Some in-depth study contents accessible online on topics covered in the 2022 Research (videos, graphs, webinars, articles, and business cases).

Andrea Rangone

Chief Science Officer

Samuele Fraternali

Research Director

Find Out

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19 Jan 2021

Reports

The digital content scenario: supply chain, market, and consumers The digital content scenario: supply chain, market, and consumers

Digital Content 110.00 €

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Supporters

Over 500 companies each year choose to support research and participate in the activities of the Digital Innovation Observatories, entering into direct contact with the decision makers of the corporate, institutional and academic world. Become our partner!

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Infographic

The infographics of the observatory

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For further information on ways of collaborating and supporting Digital Content Observatory Research please contact Cristina Marengon (cristina.marengon@polimi.it)