The Report illustrates overall Italian Media market dynamics, highlighting the relative weight of each media. It then focuses on Internet Media, describing main situations and current trends for the advertising market as well as paid content income, in addition to the In-Housing phenomenon.
• What is the value of the Internet advertising market in Italy at the end of 2020 and what is expected for 2021? • What has the trend of the online media content sector been in 2020 and what are this market’s figures? • How widespread is In-Housing? How are creative process and media planning and buying activities changing?
The Media market in Italy
Internet advertising: market dynamics at the end of 2020 and estimates for 2021