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4002549

Internet advertising exceeds TV adv revenues and drives the recovery

REPORT Internet Media

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The Report illustrates overall Italian Media market dynamics, highlighting the relative weight of each media. It then focuses on Internet Media, describing main situations and current trends for the advertising market as well as paid content income, in addition to the In-Housing phenomenon.

• What is the value of the Internet advertising market in Italy at the end of 2020 and what is expected for 2021?
• What has the trend of the online media content sector been in 2020 and what are this market’s figures?
• How widespread is In-Housing? How are creative process and media planning and buying activities changing?

The Media market in Italy
Internet advertising: market dynamics at the end of 2020 and estimates for 2021
In-Housing
Paid Internet Media: Video, Music, and News

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Advertising beyond digital boundaries: the age of media convergence Advertising beyond digital boundaries: the age of media convergence

Internet Media PREMIUM

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Media metamorphosis: the changing face of digital advertising Media metamorphosis: the changing face of digital advertising

Internet Media PREMIUM

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Programmatic advertising and Data Companies Programmatic advertising and Data Companies

Internet Media PREMIUM

Subscribe to gain access to all paid content

Mobile without mobility: growth even during the year of the emergency Mobile without mobility: growth even during the year of the emergency

Omnichannel Customer Experience PREMIUM

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Information

Type

Reports

Date

09 Sep 2021

Price

110.00 € + VAT

Observatory

Page number

11

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Eleonora Evstifeew

+39 348 5669699

eleonora.evstifeew@osservatori.net

For assistance

Antonella Zagheni

+39 349 3980655

antonella.zagheni@osservatori.net

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Advertising beyond digital boundaries: the age of media convergence Advertising beyond digital boundaries: the age of media convergence

Internet Media PREMIUM

Subscribe to gain access to all paid content

Media metamorphosis: the changing face of digital advertising Media metamorphosis: the changing face of digital advertising

Internet Media PREMIUM

Subscribe to gain access to all paid content

Programmatic advertising and Data Companies Programmatic advertising and Data Companies

Internet Media PREMIUM

Subscribe to gain access to all paid content

Mobile without mobility: growth even during the year of the emergency Mobile without mobility: growth even during the year of the emergency

Omnichannel Customer Experience PREMIUM

Subscribe to gain access to all paid content

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