The Report illustrates the dynamics of the Italian advertising market, highlighting the relative weight of each medium. It then focuses on Internet advertising, describing the main current trends and occurrences. Additionally, the digitization process that is now targeting even “traditional” media such as Television and Out of Home is examined in greater depth.
• What is the worth of the Internet advertising market in Italy at the end of 2022 and what are the prospects for 2023? • Digital Audio advertising stands out among the innovative formats, but how much is this market worth and what are the dynamics that characterize it? • How much is the worth of the advertising market of “new” digital media, such as Connected Tv and Digital Out Of Home? • What is the planning and measurement logic of these mediums?
The advertising market in Italy
Internet advertising: market dynamics and prospects for 2023
TV 2.0 - market dynamics, campaign management, measuring initiatives, and Video Strategy
Digital Out of Home - market dynamics, evolution, measurement, and future trends