The Report illustrates the dynamics of the Italian Media market overall, highlighting the relative share of each medium. It then focuses on Internet Media to describe the main trends and situations currently underway in the advertising market and concerning the cross media topic.
• What is the value of Internet advertising in Italy at the end of 2021 and what are the perspectives for 2022? • What are the figures of the “new” online media such as Connected Tv, Digital Out Of Home, and Digital Audio? • How will the cross media topic be interpreted by companies in terms of content strategy, media strategy, and measurement strategy?
The advertising market in Italy
Internet advertising: market dynamics at the end of 2021 and first estimates in 2022
The digital metamorphosis of Media: Connected Tv and Digital Out of Home
Cross media: impact on campaigns, planning, and measurement