The online commerce sector continues to grow though in a more contained way than in previous years and has assumed such importance as to be considered central and essential to the evolution of Retail. Numerous circumstances can slow the development of online commerce or require intervention transformation measures on the eCommerce value chain.
• What developments can affect the evolution of B2c eCommerce? • What is the worth of B2c eCommerce purchases made by Italian consumers? • How do the various sectors contribute to the development of the online market? • What are the main innovations affecting the B2C eCommerce value chain?