For some time now B2c eCommerce has been the engine driving growth and innovation in the Retail sector in Italy. In 2020 the healthcare emergency has prompted operators to accelerate the transformation process: eCommerce has taken on an essential role in the recovery of sales and consumption. Thus, Italian retailers are increasingly aware of the importance of redesigning activities and of enabling organizational changes to offer consumers a fluid, omni-channel experience.
• How much do Italian consumers spend on B2c eCommerce purchases?
• Who are the main players of B2c eCommerce and what are they doing?
• What are the main innovation directions?
• What impact has Covid-19 had on market development?