The Report examines the B2c eCommerce market in Italy and some international markets through quantitative (value of online purchases, online penetration rate over total spending and, for Italy, online dynamics of main product and service market sectors), and qualitative analyses (evolution trends in B2c eCommerce value chain activities).
• How does the geo-political context influence the evolution of B2c eCommerce? • How much are B2c eCommerce purchases of Italian consumers worth? How do the different sectors contribute to market development? • How are the lead players of B2c eCommerce and what is their approach? • How is B2c eCommerce transforming the value chain of Italian businesses? • What are the major innovation directions?