The Report examines the B2c eCommerce market in Italy and in some international markets through quantitative analyses (value of online purchases, penetration rate of online sales on total spending), and qualitative (evolution trends triggered by the medical emergency and future development lines of the eCommerce channel).
• How much are B2c eCommerce purchases in Italy worth? How do the various sectors contribute to market development? • Who are the main players of B2c eCommerce and what are they doing? • Is B2c eCommerce meeting the new post-pandemic commerce challenges? • What are the main drivers of innovation?