The report analyzes main areas of innovation in Retail at international level, then focuses on the current status of digitalization in commerce in Italy, particularly on omnichannel integration, evolution of stores and collaboration between demand and offer sides, and digital technology offering.
• What are the main Retail innovation trends at international level? • How much do Italian retailers invest in digital innovation? • What are the most widely used digital innovations among top and medium-small Italian retailers? • What is the role of eCommerce in Retail? What are the main areas on which to work on to integrate the online and offline channels? • How does the relationship between demand (retailer) and supply (service provider) evolve in the implementation of digital planning?
Innovation trends of international retailers
Digital and omnichannel maturity of Italian retailers