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Weight of OTTs on total Internet advertising in Italy, 2015-2018

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Information

  • Date October 22, 2019
  • Observatory Internet Media
  • Language English
  • Function Marketing/Communications

Description

The graph shows the weight of OTTs on total Internet advertising, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. OTTs are big international players (such as Amazon, Facebook and Google). Data includes any agency fees.