The graph shows the Media market value in Italy split by pay and advertising, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018. Advertising market data includes any agency fees. Includes media providing contents not exclusively in continuous mode: Tv, Press, Radio and Internet Media. Does not include advertising revenue related to films, billboards, outdoor Tv, and anything not strictly referred to Media. Figures do not include VAT.