The graph shows the Media market value in Italy, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018. The Media market includes revenue from pay content as well as advertising on Tv, Press, Radio and Internet Media. Advertising market data includes any agency fees. Does not include advertising revenue from related to films, billboards, outdoor Tv, and anything not strictly referred to Media. Figures do not include VAT.