Value of Internet advertising market in Italy, split by device, 2015-2018


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  • Date October 22, 2019
  • Observatory Internet Media
  • Language English
  • Function Marketing/Communications


The graph shows the value of Internet advertising in Italy split by the various devices, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. The split by device includes: Pc, which includes all revenue resulting from advertising delivered on sites that are navigated from Desktop and Tablet; Smartphone, that includes all Smartphone advertising revenue generated both within applications and from browsing; in the case of multiplatform investments, the attempt, wherever possible, has been to attribute the investment to the channel on which it is delivered, consistently with CPM/CPC/CPA purchase models; Tablet (App), that includes revenue only from Applications available for Tablet. Data includes any agency fees.