Internet advertising market in Italy split by format, 2015-2018 (percentage)


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  • Date October 22, 2019
  • Observatory Internet Media
  • Language English
  • Function Marketing/Communications


The graph shows the Internet advertising market value in Italy split by format, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. The value is the sum of revenues resulting from the sale of online advertising spaces; it does not include costs sustained to create and manage blogs, forums, and Social network pages and profiles, the production of Videos, SEO activities, etc. Data includes any agency fees.