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Classified and eCommerce advertising market value in Italy, 2015-2018

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Information

  • Date October 22, 2019
  • Observatory Internet Media
  • Language English
  • Function Marketing/Communications

Description

The graph shows the Classified and eCommerce advertising market value in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. Considered within the market is companies’ purchase of visibility for ads on trading sites or online directories (revenue from single individuals is therefore not included), and purchase of visibility within catalogs and search engines, and on eCommerce sites. Display advertising on these sites is excluded. Data includes any agency fees.