The di?usion of Design Thinking in the managerial arena has been signi?cantly accelerated in the last 20 years and is booming in those industries where the digital transformation requires new competences and capabilities for developing e?ective customer experiences. Also, software developers and integrators extensively adopt Design Thinking practices, as well as large innovation consultancies or the strategic consultancy companies. The Design Thinking for Business Observatory aggregates all these actors and explored together with them the potential and the weaknesses of Design Thinking. Four different approaches of Design Thinking have emerged. 150 startups have been clustered into these approaches to support and enhance them.
What is Design Thinking? How can it be used by firms in order to increase their innovativeness?
Why it is important developing people-center innovation initiatives?
Which is the contribution that Design Thinking can provide in a scenario increasingly characterised by several innovations and ubiquitous creativity?
How many different approaches of Design Thinking have emerged in the last years?
How are these approaches used? Which benefits do they produce?
How it is possible to solve complex, messy issues that ask for both analytical and intuitive capabilities?
How it is possible engaging people in order to develop their creative confidence towards innovative and creative endeavors?
How it is possible designing new developmental directions able to propose new valuable experiences for products and services?
Which is the composition of the ecosystem of startups supporting the Design Thinking service providers?
Which are the most funded startups in the Design Thinking domain? Which are their business models?
INTRODUCTION: The role of Design Thinking in the Leadership and Innovation landscape
FRAMEWORK: The Evolution through 4 Kinds of Design Thinking
RESEARCH RESULTS: Creating Value through Design Thinking
RESEARCH RESULTS: Emerging Startups in the Design Thinking Ecosystem
RESEARCH APPROACH: Methodology and Forthcoming Reports