Design Thinking for Business

The Design Thinking for Business Observatory was established in 2017 as a result of the growing pervasiveness of this approach to innovation within various application contexts, from strategic consulting to large enterprises, including every business organization of the ecosystem in Italy and other countries. The Observatory represents the point of reference for the community of innovators who adopt cutting edge approaches such as Design Thinking to create value for their companies. The goal of this edition is to look at how this approach helps create desirable futures.

As part of the 2022-2023 Research the focus of the Observatory is to increase awareness regarding emerging Design Thinking transformations, aiming to:

• Explore the potential of Design Thinking in imagining desirable futures;
• Debate the application of Design Thinking based groundbreaking methodologies, techniques, and instruments to respond to complex challenges;
• Reflect on how Design Thinking is changing and evolving as a result of an increasingly complex context such as what companies face on a daily basis;
• Develop experimental approaches to explore unknown angles of Design Thinking;
• Inspire participants by sharing the innovative views of leading Design Thinkers at international level.