Design Thinking startups ecosystem counts 150 startups, of those 86 born in USA and 41 in Europe. Overall, these startups have received 908 million dollars in funding (average funding of 7 million dollars). 84 startups have more than 10 employees. Among these startups, two have more than 100 employees.
Almost all the startups support digitally-enabled service design. Among these 72 startups utilize digital technologies to enhance coordination among dispersed teams of innovation managers, 31 startups enable evidence-based decision making, relying on business intelligence suites and/or data visualization platforms, 11 startups exploit artificial intelligence to automate and/or augment some specific phases of a Design Thinking process.
Relating startups to the four kinds of Design Thinking:
- 34 offer solutions related to the Creative Problem Solving approach;
- 32 offer solutions related to the Sprint Execution approach;
- 66 offer solutions related to the Creative Confidence approach;
- 18 offer solutions related to the Innovation of Meaning approach.
90 startups support the convergence-based activities. The remaining 60 support divergence.
Lastly, 5 pricing strategies are characterizing the ecosystem: Freemium (57 of 150), By Project (40 of 150), By Module (28 of 150), Free (16 of 150) and By Selling (7 of 150).
- What are the key dimensions that can be used to describe the Design Thinking startups ecosystem?
- To which kind of Design Thinking approach the startups mostly refer?
- What are the main relevant startups associated to the different specific phases related to the specific kind of Design Thinking?
- Which kind of industries that startups mostly cover?
- Geographical diffusion
- Funding and organisational structures
- Design Thinking approaches
- Business models