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Research

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4005431

Omnichannel Customer Experience: search for the perfect symphony

REPORT Omnichannel Customer Experience

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The Report describes the status quo of companies implementing an omnichannel strategy. It illustrates possible approaches at the strategic level, the organizational models adopted, the managed data, the analyses conducted, and the supporting technologies. Additionally, it explains how this strategy is implemented within marketing, sales, and customer care processes. Lastly, the omnichannel maturity of Italian companies is examined in greater detail, detailing the various clusters identified and their characteristics.

•    What is the degree of omnichannel maturity of Italian companies?
•    How are Omnichannel Customer Experience Management Strategies evolving within Italian Companies?
•    What are the most common organizational models for implementing an omnichannel strategy?
•    What are the opportunities of an omnichannel data strategy and the supporting MarTechs?
•    How many and what omnichannel based initiatives have been initiated in Marketing and Communication, Sales and Customer Care processes?

The pillars of the Omnichannel Customer Experience
Omnichannel customer relationship process management
The Omnichannel Customer Experience Index

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Omnichannel: more than just a fad Omnichannel: more than just a fad

Omnichannel Customer Experience PREMIUM

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Omnichannel Customer Experience: the future is now Omnichannel Customer Experience: the future is now

Omnichannel Customer Experience PREMIUM

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Main goals for the implementation of Omnichannel Customer Experience... Main goals for the implementation of Omnichannel Customer Experience...

Omnichannel Customer Experience PREMIUM

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Bowling for a strike with Omnichannel Customer Experience: we can topple... Bowling for a strike with Omnichannel Customer Experience: we can topple...

Omnichannel Customer Experience PREMIUM

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Information

Type

Reports

Date

10 Apr 2023

Price

110.00 € + VAT

Observatory

Omnichannel Customer Experience

Page number

17

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Eleonora Evstifeew

+39 348 5669699

eleonora.evstifeew@osservatori.net

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Antonella Zagheni

+39 349 3980655

antonella.zagheni@osservatori.net

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Omnichannel: more than just a fad Omnichannel: more than just a fad

Omnichannel Customer Experience PREMIUM

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Omnichannel Customer Experience: the future is now Omnichannel Customer Experience: the future is now

Omnichannel Customer Experience PREMIUM

Subscribe to gain access to all paid content

Main goals for the implementation of Omnichannel Customer Experience... Main goals for the implementation of Omnichannel Customer Experience...

Omnichannel Customer Experience PREMIUM

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Bowling for a strike with Omnichannel Customer Experience: we can topple... Bowling for a strike with Omnichannel Customer Experience: we can topple...

Omnichannel Customer Experience PREMIUM

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