Observatory

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Design Thinking for Business

Work Team

Description

The Design Thinking for Business Observatory kicks off in 2017 as a result of the increasing pervasiveness of this approach in a variety of application contexts: from strategic consulting to digital transformation, from digital experience design (UX/UI) to the development of new consumer experiences. The incredible number of acquisitions across the last 5 years of design studios by strategic consulting firms or leading players operating in digital transformation demonstrates the pervasiveness and the growing relevance of the Design Thinking. This phenomenon shows the strategic value covered by the Design Thinking methodologies, approaches, and tools in different settings. More specifically, the Observatory aspires to be the reference point for the community of innovators that adopt pioneering approaches such as Design Thinking in creating value for their businesses, look for new practices, and want to be in the right networks. It aims to bring together a group of companies willing to exchange views on the recent evolutions of Design Thinking, to pool the potentialities but also the weaknesses of this approach in order to establish a strong, up-to-date point of reference for all Design Thinkers. Result of the research conducted by the School of Management of the Politecnico di Milano in collaboration with the Department of Design and PoliHub will be useful to all innovation and design leaders.

  

Activities

The Design Thinking for Business Observatory 2018/19 develop several initiatives in order to disseminate the research results and reinforce the Design Thinkers Community:

  • Develop numerous case studies about Service Providers, Startups and Innovators that interpret and apply Design Thinking pioneering new approaches, practices and tools;
  • Extensively map approaches, practices and tools adopted by European Service Providers that interpret and apply Design Thinking;
  • Classify the Startups at the worldwide level that provide solutions supporting the Design Thinking paradigm;
  • Measure the (expected and actual) value provided by Design Thinking in Italian Innovators;
  • Organize 4 Design Thinking Jams dedicated to the 4 kinds of Design Thinking identified in the previous edition (Creative Problem Solving, Sprint Execution, Creative Confidence, Innovation of Meaning) in order to share and experience approaches, practices and tools adopted by Design Thinking leaders;
  • Develop Booklet and Reports that summarize the research results;
  • Disseminate the intermediate research results through webinars and articles along the research year.

Research

The Design Thinking for Business Observatory 2018/19 aims at developing three specific research lines that leverage on the main results achieved in the previous edition about 4 different kinds of Design Thinking: Creative Problem Solving, Sprint Execution, Creative Confidence, Innovation of Meaning.

 

CREATING VALUE THROUGH DESIGN THINKING

  • Map of the Service Providers:
    • Diffusion and Relevance of the 4 Kinds of Design Thinking (Creative Problem Solving, Sprint Execution, Creative Confidence, Innovation of Meaning);
    • Scopes explored by Service Providers (Strategic Consultants, Technology Developers, Design Studios, Digital Agencies) adopting the 4 Kinds of Design Thinking;
    • Skills, Competences and Attitudes developed by Service Providers to adopt the 4 Kinds of Design Thinking;
  • Pioneering Service Providers:
    • Analysis of Approaches, Mindsets, Processes, Methods and Tools associated to the 4 Kinds of Design Thinking and adopted by Pioneering Service Providers;
    • Analysis of leading Service Providers in the adoption of pioneering approaches based on Artificial Intelligence, Data Science, etc.;
  • Outcome:
    • Compass able to orient Service Providers in the adoption of the appropriate Kind of Design Thinking in order to maximize value creation and value appropriation at international.

 

STARTUPS OF THE DESIGN THINKING ECOSYSTEM

  • Map of the emerging Startups of the Design Thinking ecosystem:
    • Contribution provided by the Startups to the 4 Kinds of Design Thinking (Creative Problem Solving, Sprint Execution, Creative Confidence, Innovation of Meaning);
    • Diffusion of the Startups of the Design Thinking ecosystem;
    • Funds received by Startups of the Design Thinking ecosystem;
  • Pioneering Startups:
    • Analysis of innovative Startups in supporting the adoption of pioneering approaches based on Artificial Intelligence, Data Science, etc.;
  • Outcome:
    • Compass able to orient Design Thinking players in the identification of potential partners among the Startups of the Design Thinking ecosystem.

 

ADOPTION OF DESIGN THINKING BY INNOVATORS

  • Map of the Innovators:
    • Awareness and Diffusion of the 4 Kinds of Design Thinking (Creative Problem Solving, Sprint Execution, Creative Confidence, Innovation of Meaning);
    • Innovation Performances achieved (and expected) by Innovators through the adoption of the 4 Kinds of Design Thinking;
    • Skills, Competences and Attitudes developed by Innovators to adopt the 4 Kinds of Design Thinking;
  • Pioneering Innovators:
    • Analysis of Approaches, Mindsets, Processes, Methods and Tools associated to the 4 Kinds of Design Thinking and adopted by Pioneering Innovators;
  • Outcome:
    • Compass able to orient Innovators in the adoption of the appropriate Kind of Design Thinking in order to maximize value creation and value appropriation.

Partners and Sponsors

For further information, collaboration and support requests for the other researches of the Design Thinking for Business Observatory, please contact Ing. Claudio Dell'Era (email: claudio.dellera@polimi.it).