Observatory

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Design Thinking for Business

Work Team

Description

The Design Thinking for Business Observatory was born in 2017 due to the increasing pervasiveness of this approach in different application contexts: from strategic consulting to digital transformation, from digital experience design (UX/UI) to the development of new consumer experiences. The extraordinary amount of acquisitions of design entities in the last 5 years by strategic consultants or major providers of digital solutions demonstrates the growing pervasiveness of Design Thinking. The phenomenon highlights the strategic value that Design Thinking methodologies, approaches and tools assume in different contexts. In particular, the Observatory aims to be the reference point for the community of innovators who adopt pioneering approaches such as Design Thinking in creating value for their companies. The goal is to develop a group of actors interested in exchanging views on recent developments in Design Thinking, bringing together the strengths but also the weaknesses of this approach to become a strong and updated reference point for all Design Thinkers. The results of the research carried out by the School of Management of the Politecnico di Milano, in collaboration with the Design Department and PoliHub, will be useful to all innovation and design leaders.

 

 Download Report, Presentation and Video about the 2019 Convention

Activities

The Observatory Design Thinking for Business 2019/20 develops several initiatives in order to present insightful research results and expand the Design Thinkers Community:

 

  • Exploring the role of Design Thinking in valuing the opportunities provided by digital technologies by investigating inspiring case studies in consulting organizations, innovators and startups;
  • Proposing a compass able to orient consulting organizations in the development of innovative Design Thinking projects based on digital technologies;
  • Developing maps and guidelines on how leveraging on the startups in the Design Thinking ecosystems in order to humanize digital technologies;
  • Organizing 3 Design Thinking Jams dedicated to the role that Design Thinking can have in humanizing 3 particular digital technologies (Artificial Intelligence, Big Data and Internet of Things) to share and experiment approaches, practices and tools adopted by the main Design Thinking actors;
  • Organizing international events to exchange knowledge between the Italian community and European Design Thinkers;
  • Developing booklets and reports with detailed research results;
  • Disseminating (even partial) research results through webinars and articles.

Research

In the 2019–20 research, the Observatory will leverage on the main results achieved in the previous editions to develop three specific research lines in relation to the role that Design Thinking can have in humanizing digital technologies. In doing so two different perspectives will be adopted:

 

  • Empowering Design Thinking through digital technologies;
  • Valuing digital technologies through Design Thinking.

 

Please find a brief description of the three research lines:

 

1. TRANSFORMATIONS IN CONSULTING PARADIGMS BASED ON DESIGN THINKING:

  • Analysis of pioneering Design Thinking projects based on Artificial Intelligence, Big Data and Internet of Things;
  • Identification of the main benefits generated through the adoption of Design Thinking in valuing the opportunities provided by digital technologies such as Artificial Intelligence, Big Data and Internet of Things;
  • Analysis of the interplay between 4 kinds of Design Thinking (Creative Problem Solving, Sprint Execution, Creative Confidence, Innovation of Meaning) and innovative projects based on digital technologies;
  • Development of a compass able to orient consulting organizations in the adoption of digital technologies according to the applied kind of Design Thinking.

 

2. PIONEERING APPLICATIONS OF DESIGN THINKING:

  • Analysis of innovators that developed innovative Design Thinking projects based on Artificial Intelligence, Big Data and Internet of Things;
  • Identification of the main benefits generated through the adoption of Design Thinking in valuing the opportunities provided by digital technologies such as Artificial Intelligence, Big Data and Internet of Things;
  • Analysis of the skills, competences and attitudes required by the adoption of digital technologies (such as Big Data, Artificial Intelligence and Internet of Things) in Design Thinking projects;
  • Development of tools able to support innovators in the development of innovative Design Thinking projects based on digital technologies.

 

3. EVOLUTIONS OF DESIGN THINKING ENABLED BY STARTUPS:

  • Analysis of leading startups applying Design Thinking to foster digital transformation projects;
  • Development of a map of the emerging startups empowering Design Thinking through innovative digital technologies such as Artificial Intelligence, Big Data and Internet of Things;
  • Analysis of the usage of the startups in the Design Thinking ecosystem to humanize digital technologies;
  • Development of a learning map and a set of guidelines on how leveraging on the startups in the Design Thinking ecosystems in order to humanize digital technologies.

Partners and Sponsors

The 2019-2020 edition of the Observatory is realised thanks to the support of Alidays, Artsana Group, Assist Digital, Avanade, Banca Popolare di Sondrio, Bip Human Capital, BNP Paribas, BTS Design Innovation, Deloitte Digital, Design Group Italia, Digital Entity, Doing by Capgemini, E-on, Edison, Electrolux, Enel, Engineering, Enhancers, Eni, Gaia, Niew, NOI Techpark, Poste Italiane, PwC, Roche, Sogei, Steelcase, TIM, Triplesense Reply, UnipolSai.


In order to have further information on the possibility to collaborate and support the research of the Observatory contact Stefano Magistretti (email: stefano.magistretti@polimi.it).