Imagining and Crafting Desirable Futures: Exploring Alternative Methodologies to Shape Directions and Lead Transformations

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During the event, the research results will be illustrated, organized according to three perspectives:
• Discussion on the application of innovative methodologies, techniques and tools based on Design Thinking to respond to complex challenges that the future places before us;
• Sharing of the pivotal role that artificial intelligence is having and potentially will have in the future of the creative process;
• Reflection on how Design Thinking is changing and is increasingly becoming a method for drawing, modeling and reflecting on the future as opposed to the more predictive approaches typical of technological development;

The different research lines are discussed and explored through debates developed in collaboration with Design Thinkers operating in different sectors, international guest speakers and the Design Thinking for Business Observatory Team.

The event aims answering the following questions:

• How can Design Thinking support the creation of more desirable future scenarios?
• How can digital technologies and especially artificial intelligence help and facilitate the creative process?
• How different approaches to the development of desirable futures allow to move from a predictive logic to a planning one?

10.00
Welcome and Introduction
Claudio Dell’Era
Research Direction, Politecnico di Milano
10.05
Conversation: Alternative Perspectives in Imagining and Crafting Desirable Futures: Design and Management
Beatrice D’Ippolito
Professor in Strategic Management and Innovation @ School for Business and Society, University of York
Luca Simeone
Professor in Interaction and Service Design @ Aalborg University

Moderated by
Francesco Zurlo
Scientific Committee, Politecnico di Milano
10.35
1st Debate: Imagining Desirable Futures: Shape Directions
Marco Giglio
Managing Director Design and Engineering, BCG Platinion
Chiara Torti
Head of Service Design, User Experience & Agile Centers of Excellence, Eni
Alessandro Confalonieri
Design Director, frog - Part of Capgemini
Daniela Manuello
Design Director, Poste Italiane
Daniele Antonio Ferrari
Service and UX Design Lead, Tangity – part of NTT DATA Design Network
Camilla Mignani
Service Designer & UX/UI Chapter Lead, Vodafone

Moderated by
Luca Gastaldi
Research Direction, Politecnico di Milano
11.10
Research Results: Predicting or Making Futures? A Comparison about Alternative Approaches to Future
Claudio Dell’Era
Research Direction, Politecnico di Milano
Stefano Magistretti
Research Direction, Politecnico di Milano
11.35
2nd Debate: Crafting Desirable Futures: Lead Transformations
Andrea Donadel
General Manager France, Assist Digital
Roberta Bianco
Partner, Deloitte Digital
Giulia Spagnoli
Experience Strategy & Design Manager, KPMG
Stefano Basile
Experience Design Director, Sisal
Alessandro Pucci
Head of Customer Experience, Sogei SpA

Moderated by
Cabirio Cautela
Research Direction, Politecnico di Milano
12.10
Talk: How AI will Elevate your Creativity
Roberto Verganti
Professor of Leadership and Innovation @ Stockholm School of Economics, Harvard Business School and Politecnico di Milano
12.35
Ask me Anything with Beatrice D'Ippolito, Luca Simeone and Roberto Verganti
Beatrice D’Ippolito
Professor in Strategic Management and Innovation @ School for Business and Society, University of York
Luca Simeone
Professor in Interaction and Service Design @ Aalborg University
Roberto Verganti
Professor of Leadership and Innovation @ Stockholm School of Economics, Harvard Business School and Politecnico di Milano

Moderated by
Francesco Zurlo
Scientific Committee, Politecnico di Milano
12.55
Closing
Stefano Magistretti
Research Direction, Politecnico di Milano