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Online Export to China


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  • Date February 14, 2018
  • Observatory Digital Export
  • Language English
  • Duration 00:49:16
  • Subscription info

    Per informazioni sulle modalitĂ  di iscrizione contattare la Dott.ssa Flora Del Bue

Responds to...

  • Which are the main cross border e-commerce trends in China?
  • Which channels can a foreign company select to sell online in China?
  • What is the profitability of investing in online export to China under different business models?
  • Which are the main legal issues companies should take care of?


Online Export to China looks into how the Digital Revolution changed consumers’ purchasing habits and processes and how companies must include an increasingly important share of digital communication within their marketing strategies. In a highly competitive international climate, where consumers are increasingly used to and willing to adopt digital technologies, eCommerce can be an important channel to sustain and increase the global reach of companies. Implementing online internationalization processes is, however, complex.


Maria Giuffrida
A degree in International Management at the UniversitĂ  Bocconi, she is a graduate student at the Department of Management and Production Engineering of the Politecnico di Milano and has been Visiting Researcher at the Tsinghua University of Beijing. She is also a researcher of the Export Observatory since its inception in 2015.