The Business Travel Observatory stems from the partnership between the Digital Innovation in Tourism Observatory of the Politecnico di Milano and the University of Bologna, that for over 15 years has been examining the dynamics of the Italian business travel market. The goal of the Observatory is to become a point of reference in business travel digitalization, combining a statistical market quantification vision to a more company oriented vision on the impact (costs and benefits) of digital innovation on the travelers’ digital behavior.
Activities planned by the Observatory for 2019 include:
- conduct Research to understand the state of adoption and the importance of digital tools in business travel, and outline the sector’s main digital scenarios for both demand and offer;
- organize workshops, laboratories and focus groups on topics subject to research reserved for the Observatory Community (Partners, Travel managers, HR managers, CFOs, Procurement managers of Italian companies);
- organize a high visibility Conference at the Politecnico di Milano, to present Research findings and debate with main sector stakeholders and important players in the tourism context, placing special attention on the evolution of the innovative tourism demand;
- establish an Advisory board of Travel managers, HR managers, CFOs, Procurement managers of Italian companies that will participate stably in Observatory activities;
- draft various Reports, Collections of graphs and Videos with main Research findings distributed in paper or electronic format;
- presence at public events organized by Partner companies or trade Associations;
- constant presence on mainstream and sector media, to enhance the cultural effect of Research results and foster opportunities.
Activities are based on the measured impact that the different digital tools (self-booking tool, automatic account balancing systems, electronic payment solutions, etc.) have on business travel and on working in close contact with the people in charge of these activities within the company to offer them ideas on how to improve internal processes.
Thus the Observatory enables the players involved to understand how to prepare to face challenges and grab the opportunities provided by digitalization.
Observatory Research is organized by the following themes:
- market quantification;
- innovative tools used throughout the Digital business traveler journey (with focus on booking and payment systems);
- innovative tools (mobile and non-mobile) for end-to-end management of business trips;
- cost-benefits analysis of the most innovative solutions;
- business travel management within the company (mobility manager, CFO, Travel manager, HR manager, Procurement manager);
Research uses various methodologies:
- monitor literature and main sector news (national and international) to identify the most significant trends;
- investigate roles within the company in charge of managing business trips and of business travelers;
- case studies for in-depth examination of impact (costs, benefits, criticalities) on the company of the adoption of digital tools for end-to-end management of missions or single process phases (booking, payment, etc.);
The evaluation of impact is measured with original quantitative analytic models designed by the School of Management of the Politecnico di Milano and applied to real life cases of companies in Italy.
Partners and Sponsors
The 2019 edition of the Observatory is implemented with the support of Allianz Global Assistance, Amadeus, Best Western Italia, CartOrange, CWT, Dishcovery, eMinds, Europcar Italia, Gruppo Gattinoni, LiveHelp, Soldo, TTG Travel Experience – Italian Exhibition Group, Zucchetti; with the sponsorship of ADACI - Associazione Italiana Acquisti and Supply Management and Travel for business. For more information on the possibility of collaborating and supporting Business Travel Observatory research, please contact Eleonora Lorenzini (email: email@example.com).