Business Travel Observatory: 2023 Research

The Business Travel Observatory stems from the partnership between the Digital Innovation in Tourism Observatory of the Politecnico di Milano and the University of Bologna, that for over 15 years has been examining the dynamics of the Italian business travel market. The goal of the Observatory is to become a point of reference in business travel digitalization, combining a statistical market quantification vision to a more company oriented vision on the impact (costs and benefits) of digital innovation on the travelers’ digital behavior.

Over the years Observatory activities reached a Community of over 2000 Travel Managers, HR managers, and CFOs from companies across Italy, which also enabled to establish an Advisory Board of select contacts, actively involved in the various activities of the Observatory.

The Observatory’s goal is therefore to guide Italian companies through the business travel digitalization and efficiency improvement process and promote communication and cooperation with technology providers.

The 2023 Research of the Business Travel Observatory rotates around the following topics:

Quantify the business travel market of Italian companies, with insights on booked services, destinations, travel purposes, booking tools, and with short-term forecast processing;
Analyze the process digitization and identify emerging trends, with particular reference to: booking tools, user experience, sustainability, bleisure, and holiday working.
Analyze the impact (costs and benefits) resulting from the introduction of innovations to the business travel management process of companies operating in Italy;
Analyze the user experience business travel management solutions;
Identify significant market developments through analysis of hotel rates over time and other key factors.

The Observatory research is based on an empirical analysis that involves business travelers and corporate travel managers through surveys, case studies, and interviews. The investigation is thorough due to monitoring the literature as well as main industry news (national and international) enabling to identify the most significant trends.

The Observatory aims to conduct the following activities in 2023:

Field research to quantify the business travel market in Italy;
Survey of travel managers (or other staff in charge of business travel management) in Italian companies;
Business traveler survey for User Experience Analysis;
Case studies of companies that have implemented digital innovation projects in business travel;
Three interactive theme based workshops dedicated to the Advisory board (companies involved in activities) and to Observatory supporter representatives to share and validate some research results and successful experiences;
A public Conference as part of the Travel Innovation Day (25 January 2024) aimed at presenting research activity results, including active discussion sessions with Observatory supporters.

Alessandro Perego

Chief Scientific Officer

Andrea Guizzardi

Research Director

Eleonora Lorenzini

Research Director

Filippo Maria Renga

Research Director

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01 Apr 2021

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For more information on how to collaborate with and support the Digital Inovation in Tourism Observatory research activity, please contact Eleonora Lorenzini, Director (eleonora.lorenzini@polimi.it) and Federica Russo, Researcher (federica.russo@polimi.it)