Video and Webinar Proceedings


eCommerce strategy


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Responds to...

  • Fundamental elements to set up an eCommerce site
  • Critical success factors for eCommerce growth
  • Best practices


In a highly competitive international climate, where consumers are increasingly used to and willing to adopt digital technologies, eCommerce can be an important channel to sustain and increase the global reach of companies. Implementing online internationalization processes is, however, complex. This webinar provides insights to support companies interested in implementing online eCommerce strategies.


Riccardo Mangiaracina
Export Observatory Research Director, Politecnico di Milano