Digital Export, to each their own channel!


Subscribe to access all the Publications


  • Date August 27, 2018
  • Observatory Digital Export
  • Language English
  • Pages 37
  • Type Business Scenario

Responds to...

  • What is the Italian Export macroeconomic scenario like?
  • How much are consumer goods digital Exports worth?
  • What are the main eCommerce trends in China and the online sales models of this Country?
  • What internationalization courses are needed to sell in the USA and in Europe?
  • What are the main characteristics of the eCommerce market in Russia?


Over the last decade, international commerce has been radically transformed, leading to an ever increasing digitalization of trade. Globally, B2c eCommerce is worth over 2 thousand billion dollars and involves approximately 2 billion consumers increasingly willing to perform online “cross border” purchases. The digital channel ias an additional way to access international markets and, as a result, seems to be an opportunity of undisputed interest at worldwide level. Embarking on an internationalization project however is a complex process that cannot be underestimated and requires appropriate planning. Among the more important steps is, without question, identifying and subsequently implementing the export model that is most suitable to the company’s reality.

The Export Observatory, at its third edition, aims to support Italian companies in defining eCommerce based Export models (that is, the combination of sales channels, logistic channels, marketing and communication channels, payment systems, organizational aspects, funding sources, and procedures for customs-legislative-regulatory compliance), ultimately to increase exports and enhance the competitiveness of Italian companies worldwide.


  1. Foreword: analysis focus
  2. Export: a macroeconomic framework
  3. Ecommerce enabled consumer goods exports
  4. Exporting to China
  5. Exporting to the USA
  6. Exporting to Europe
  7. Exporting to Russia