The report presents extensive results of the 2020/2021 Research by the Digital Export Observatory, with a focus on the effects of the Covid-19 pandemic and the response strategies, in both the B2b and the B2c areas.
• What was the macroeconomic context for Italian exports in 2020? • How much were B2B and B2C digital exports worth in 2020? • What impact has COVID-19 had on global value chains? • What impact has COVID-19 had on internationalization risks for Italian companies and on the mitigation strategies they have adopted? • What elements need to be considered to create an efficient digital export strategy in both the B2B and B2C markets?
Export: the macroeconomic context
Italian digital exports
Internationalization risks and COVID-19: how italian companies have reacted
The role played by marketplaces in export strategies: focus on B2b
The effects of digital exports on company performance