Tourism? ... The Digital Traveller

The Observatory for Digital Innovation in Tourism is now at its second edition and its scope has been expanded to support the sector more widely. The Observatory’s work has principally covered the following aspects: measuring the progress of the Digital Tourism market, evaluating several key markets and calculating the indicators used to interpret digital facts and events correctly;examining in detail the use and impact of digital tools on several key players in the tourist supply chain, that act as major junctions between the tourist’s physical and digital experience. These key players are Travel Agencies, Hospitality Facilities, Destinations and Tour Operators;outlining the digital behaviour of Italian Tourists in the various phases of a tourist experience (the Digital Tourist Journey);understanding the role of digital solutions in the processes used by Italian companies to manage business trips, especially in terms of tools employed and the resulting impact;defining the principle scenarios for the “digital...