Smart Home: Look who’s talking!

2018 was an exceptional year for Smart Home in Italy, both because of the strong growth in the market (up 52% compared to 2017, to reach a value of €380 million), and because of the arrival of the eagerly anticipated smart home speakers: both Google and Amazon launched their speakers in Italy, heralded by an advertising and marketing effort never seen before in the Smart Home segment. There are still some obstacles to overcome to ensure that this growth can be sustained: training for installers and sales personnel, investments in communication and – especially – offering valuable services enabled by the connected objects are the main challenges for 2019.
This report explores the application areas of IoT products and services for the Smart Home both in Italy and internationally, looking at the role played by the OTTs and analysing the numerous channels through which the solutions are currently sold. The report also studies the Italian consumers’ perspective, examining levels of awareness, current adoption rates and inclination to purchase.