Value of the B2c eCommerce demand in Italy and Retail market penetration rate, 2013-2018


Activate the Full Premium Pass VIP subscription to access all Graphs, Videos, Workshops, and Webinars



  • Date September 06, 2019
  • Observatory eCommerce B2c
  • Language English
  • Function Marketing/Communications Sales/ServicesĀ 


The vertical bar chart shows the value timeline of online purchases (on Italian and foreign web sites) by Italian web shoppers and the penetration rate of eCommerce over total Retail purchases (online + offline) in Italy.
Note: the value refers to online B2c eCommerce platform transactions, including VAT and net of returns. Not included in the scope of analysis are online payments, home banking and financial operations, digital contents, and gambling.