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Understanding and implementing mobile marketing


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Responds to...

  • Mobile strategy
  • Critical factors for success in Mobile
  • Mobile Advertising, Mobile Loyalty, Mobile Promotion


Understanding and implementing mobile marketing looks into how the Digital Revolution changed consumers’ purchasing habits and processes and how companies must include an increasingly important share of digital communication within their marketing strategies.


Giorgia Sali
Researcher of Mobile Strategy at the Osservatori Digital Innovation of Politecnico di Milano. Giorgia serves also on Digital Payments and Digital Innovation related to SMEs.