Total Display advertising marketing value in Italy split by Video and Other Display, 2015-2018


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  • Date October 22, 2019
  • Observatory Internet Media
  • Language English
  • Function Marketing/Communications


The graph shows the Display advertising market value in Italy split by Video and Other Display, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. Primarily includes Banners in all traditional formats and Videos (pre-roll, mid-roll, post-roll and companion banner); also in this category are Native formats, sponsorships, advertorials, and any special projects this category also includes the entire advertising from Social Network revenue and In-Image format. Data includes any agency fees.