Social? Mobile? Multichannel? Sure, but the lifebloob of eCommerce in Italy is made of services and convenience.


For HD Infographic register on the website or share it on Social Networks

To download the high-resolution infographic login in, or share it on your favorite social network



Online purchasing by Italian consumers is worth 16.6 billion Euros, up by 2.2 billion on 2014, and e-commerce penetration has now reached over 4% of total retail. There a 11.1 million people who make regular online purchases (at least once a month), spending an average of nearly 89 Euros per transaction. Full-on e-commerce in Italy: the market is growing by 16%, helped in part by the Food, Furnishing and Cosmetics sectors. The areas that contribute most to this growth are Tourism (up by 14%), Computing and Electronic Consumer Goods (up by 21%), Clothing (up by 19%) and Publishing (up by 31%). Several emerging sectors are also generating considerable value. Food & Grocery, Home Furnishing and Living, Beauty (cosmetics and perfumes) and Toys together make up over 1 billion Euros. Purchases via smartphone have grown by 64% and make up 10% of the total e-commerce in 2015, 21% if including purchases made using tablets.

See also...

Report Icon
Report: 01.16.2018

B2C e-commerce market in Italy: we need vison, courage and perseverance!

We expect the value generated from online purchases worldwide to be over 2 trillion euros in 2017 and that the main markets will be China, USA and Europe. (...)

Report Icon
Report: 02.12.2016

B2C E-Commerce: Comparing the International and Italian Markets
One group of countries where e-commerce is undoubtedly more mature (South Korea, Japan, UK and USA) shows penetration rates of between 13% and 17% of total retail purchases, roughly four times more than (...)

Subscribe Now