Video and Webinar Proceedings


Social enterprise and internal collaboration


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  • Date January 30, 2018
  • Observatory Smart Working
  • Language English
  • Duration 00:39:56
  • Subscription info

    Per informazioni sulle modalità di iscrizione contattare la Dott.ssa Flora Del Bue

Responds to...

  • How to create a plan to manage Twitter communications to support your marketing goals
  • How to approach Twitter and what instruments to use to increase your followers and generate engagement
  • How to create marketing and advertising campaigns on Twitter
  • How to write tweets to attract new followers, generate engagement and promote conversions
  • How to integrate Twitter in your social media marketing strategy


The webinar aims to develop and enhance Smart Working knowledge and competences through a combination of operating and strategic in-depth analyses in addition to suggestions and best practices to manage these new work models at best.