Value of Smartphone Internet advertising market in Italy, 2015-2018


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  • Date October 22, 2019
  • Observatory Internet Media
  • Language English
  • Function Marketing/Communications


The graph shows the value of Internet advertising from Smartphone in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. Includes all Smartphone advertising revenue generated both within applications and from browsing; in the case of multiplatform investments, the attempt, wherever possible, has been to attribute the investment to the channel on which it is delivered, consistently with CPM/CPC/CPA purchase models. Data includes any agency fees.