Safeguards and tools for more sustainable gaming: Data and analysis of the Italian Online Gaming sector


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  • Date April 12, 2018
  • Observatory Online Gaming
  • Language English
  • Function Marketing/Communications


The legal circuit of online gaming is increasingly geared towards Social Sustainability and the safeguarding of consumers.
When Italian gamers enter into the legal “.it” circuit, they find themselves in a controlled and regulated system, in which the operators and the games offered are all certified and authorised, and there is a range of tools and mechanisms for safer and more responsible gaming.
In contrast to unregulated, illegal gaming, the protection of players against fraud and problematic gaming, and ensuring that minors cannot engage in gaming are the founding principles of the framework, directed and regulated by the Customs and Monopolies Agency. In addition to this framework, the general shift towards digitalisation, the strengthening of broadband connections and the growth in the number of smartphones have enabled the Online Gaming sector to develop, both in terms of offer and volume of controlled games, and in terms of user base.
During 2017, 2.2 million players placed at least one wager, up 22% on 2016. The monthly figures are also up: average number of individual players active per month is around 959,000, up 25% on the 766,000 recorded for 2016.
On average, each player spends €52 per month and plays occasionally. Most players are male (82%), live in Central-Southern Italy (70%) and are aged between 25 and 44 years old (53%).
In 2017 in Italy, €1.38 million was spent on regulated online games with cash prizes, an increase of 34%, and represents 7.2% of total Gross Gaming Revenue from Gaming (offline + online).
Casino Games continue to grow (+29%) with GGR now reaching €569 million. Sport betting is also up by 59%, with GGR now at €556 million. The online Poker family also saw some growth (+4%) to reach a value of €144 million.
Gaming is becoming increasingly Mobile: during 2017 both the number and volumes of games offered increased, and the turnover generated on Smartphones and Tables grew to over €350 million (an increase of 52%).

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