Publications

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    Report 05.07.2020

    Fintech & Insurtech: Time to build alliances

    €190.00
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    It’s time to build alliances in the world of finance, between traditional players, startups, institutions and new entrants, in order to keep up with changing demands. But who are the Italian Fintech & Insurtech startups? Which technologies are used the most? What innovative channels are used between banks and clients? How do Italian consumers use Fintech and Insurtech services? How do SMBs relate with financial and insurance services?
    Observatory Fintech & Insurtech
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    Report 02.24.2020

    Industry 4.0: People at the core of the revolution

    €110.00
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    The 2018-2019 Research at the Industry 4.0 Observatory added a new chapter, dedicated to the human factor: in addition to the “Skills” topic, this year we also considered the topic of organization, in the dual meanings of macro organization and micro organization; in fact, digital technologies change the type of contribution required from workers (from manual to intellectual), the dynamics of decision making (from prescriptive/centralized to adaptive/distributed) and the interaction between people (towards greater multifunctionality and collaboration).
    Observatory Industry 4.0
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    Infographics 01.16.2020

    Internet Media: Conquering new territory

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    The overall media sector in Italy recorded negative figures once again in 2018 (-2%), due largely to a sharp drop in revenue from the sale of paid content (-8%). But how is the Internet Media market faring in all of this?
    Observatory Internet Media
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    Report 01.16.2020

    Internet Media: Conquering new territory

    €190.00
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    How is the Media market faring in Italy? 2018 confirmed the importance of Internet channels in the digital Media market, in terms of both advertising revenue, worth €2.98 billion, and sales of paid media content, around €270 million.
    Observatory Internet Media
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    Report 11.15.2019

    Augmented & Virtual Reality: an opportunity for the Industrial world

    €190.00
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    The report is aimed at presenting industrial applications of augmented and virtual reality. In the first chapter, augmented and virtual reality technologies are introduced together with other combinations of the real and the virtual worlds that have been lastly emerging: mixed reality, augmented virtuality, extended reality. Then, the key elements to realise industrial applications are illustrated: hardware (AR/VR devices), software (AR/VR platforms), and the role of users (i.e.workers). Industry 4.0 observatory has identified seven main areas of applications of AR/VR technologies based on a database of 170 AR/VR projects gathered during the last five years of research. So, the report provides examples of such applications, highlighting the general benefits obtained from the AR/VR projects.
    Observatory Industry 4.0
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    Graphs 10.22.2019

    Media market value in Italy, 2008-2018

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    The graph shows the Media market value in Italy, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    Media market value in Italy, split by pay and advertising, 2008-2018

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    The graph shows the Media market value in Italy split by pay and advertising, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type, 2008-2018

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    The graph shows the value of the advertising market in Italy split by media, estimated by Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type, 2018

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    The graph shows the value of the advertising market in Italy split by media, estimated by Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type with OTT share, 2014-2018

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    The graph shows the value of the Italian advertising market split by the various media with focus on OTT share, estimated by the Internet Media Observatory, in 2014, 2015, 2016, 2017, 2018. OTTs are big international players (such as Amazon, Facebook and Google). Data includes any agency fees.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type with OTT share, 2018

    €40.00
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    The graph shows the value of the Italian advertising market split by the various media with focus on OTT share, estimated by the Internet Media Observatory, in 2018. OTTs are big international players (such as Amazon, Facebook and Google). Data includes any agency fees.
    Observatory Internet Media
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    Graphs 10.22.2019

    Advertising market value in Italy, 2008-2018

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    The graph shows the Internet advertising market value in Italy, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    Video advertising market value in Italy, 2015-2018

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    The graph shows the Video advertising market value in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. All Instream Video (pre-roll, mid-roll and post roll), and Outstream formats are included.
    Observatory Internet Media
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    Graphs 10.22.2019

    Video advertising market value in Italy split by Instream and Outstream, 2015-2018

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    The graph shows the Video advertising market value in Italy split by Instream (pre-roll, mid-roll e post roll) and Outstream, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. Data includes any agency fees.
    Observatory Internet Media
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    Graphs 10.22.2019

    Other Display market value in Italy, 2015-2018

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    The graph shows the Other Display advertising market value in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018.
    Observatory Internet Media
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