Publications
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Graphs 10.22.2019Media market value in Italy, 2008-2018
€40.00+vatThe graph shows the Media market value in Italy, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.Observatory Internet Media -
Graphs 10.22.2019Media market value in Italy, split by pay and advertising, 2008-2018
€40.00+vatThe graph shows the Media market value in Italy split by pay and advertising, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.Observatory Internet Media -
Graphs 10.22.2019The advertising market in Italy, split by media type, 2008-2018
€40.00+vatThe graph shows the value of the advertising market in Italy split by media, estimated by Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.Observatory Internet Media -
Graphs 10.22.2019The advertising market in Italy, split by media type, 2018
€40.00+vatThe graph shows the value of the advertising market in Italy split by media, estimated by Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.Observatory Internet Media -
Graphs 10.22.2019The advertising market in Italy, split by media type with OTT share, 2014-2018
€40.00+vatThe graph shows the value of the Italian advertising market split by the various media with focus on OTT share, estimated by the Internet Media Observatory, in 2014, 2015, 2016, 2017, 2018. OTTs are big international players (such as Amazon, Facebook and Google). Data includes any agency fees.Observatory Internet Media -
Graphs 10.22.2019The advertising market in Italy, split by media type with OTT share, 2018
€40.00+vatThe graph shows the value of the Italian advertising market split by the various media with focus on OTT share, estimated by the Internet Media Observatory, in 2018. OTTs are big international players (such as Amazon, Facebook and Google). Data includes any agency fees.Observatory Internet Media -
Graphs 10.22.2019Advertising market value in Italy, 2008-2018
€40.00+vatThe graph shows the Internet advertising market value in Italy, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.Observatory Internet Media -
Graphs 10.22.2019Video advertising market value in Italy, 2015-2018
€40.00+vatThe graph shows the Video advertising market value in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. All Instream Video (pre-roll, mid-roll and post roll), and Outstream formats are included.Observatory Internet Media -
Graphs 10.22.2019Video advertising market value in Italy split by Instream and Outstream, 2015-2018
€40.00+vatThe graph shows the Video advertising market value in Italy split by Instream (pre-roll, mid-roll e post roll) and Outstream, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. Data includes any agency fees.Observatory Internet Media -
Graphs 10.22.2019Other Display market value in Italy, 2015-2018
€40.00+vatThe graph shows the Other Display advertising market value in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018.Observatory Internet Media -
Graphs 10.22.2019Total Display advertising marketing value in Italy split by Video and Other Display, 2015-2018
€40.00+vatThe graph shows the Display advertising market value in Italy split by Video and Other Display, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018.Observatory Internet Media -
Graphs 10.22.2019Search advertising market value in Italy, 2015-2018
€40.00+vatThe graph shows the value of the advertising market in Italy split by media, estimated by Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.Observatory Internet Media -
Graphs 10.22.2019The weight of Social networks on overall Display advertising in Italy, 2015-2018
€40.00+vatThe graph shows the weight of Social Network revenue on total Display advertising in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018.Observatory Internet Media -
Graphs 10.22.2019Classified and eCommerce advertising market value in Italy, 2015-2018
€40.00+vatThe graph shows the Classified and eCommerce advertising market value in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018.Observatory Internet Media -
Graphs 10.22.2019Email advertising market value in Italy, 2015-2018
€40.00+vatThe graph shows the Email advertising market value in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018.Observatory Internet Media