Publications

1-10 of 10 results
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    Infographics 01.27.2020

    At full Mobile speed!

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    A good piece of news is that Mobile technology is no longer just a “trend” for Italian companies. The Observatory’s 2018 research has, in fact, identified a variety of data witnessing the growing maturity of companies in using this channel to support their communication, marketing, sales, and customer care strategies or in other terms, the customer relationship process. Research findings can therefore be summarized by the expression “At full Mobile speed!”.
    Observatory Mobile B2c Strategy
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    Infographics 05.16.2018

    People 4.0: staying ahead to avoid falling behind

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    The world is changing. New technology trends such as Artificial Intelligence and Analytics have an increasing impact on the business world and on people’s daily life. Is the HR department ready to face these challenges? What is it doing to support the organization in facing the digital transformation? Is it rethinking its competences and people development and management processes to make them adequate to the changes introduced by digital technology?
    Observatory HR Innovation Practice
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    Infographics 02.14.2018

    An ever more Mobile customer journey: ready for the next level?

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    Adoption of Mobile technology is growing among both consumers and companies. 42% of Mobile Surfers is making purchases also through their Smartphone and so in 2017 the weight of Mobile Commerce on total increased to 25% (up from 65% of the previous year). The growth of investments in Advertising on Smartphone by Businesses is also in the double digit range (+49%) with over one billion euros. Only one out of twenty five companies does not yet have a site optimized for mobile viewing, and no less than nine out of ten have developed at least one Mobile Application to provide services to their customers.
    Observatory Mobile B2c Strategy
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    Infographics 01.15.2018

    Building an organisation for the future starting from people: the role of the HR Department in digital transformation

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    The HR Department has a leading part to play in supporting organisations in the changes needed for the process of digital transformation, and to do so, the skills and the processes typical of the department must be adapted.
    Observatory HR Innovation Practice
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    Infographics 05.30.2017

    Mobile: think out of the box

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    The approach to Mobile transformation is becoming more mature, but it is possible to identify 5 different behavior clusters among Italian companies.
    Observatory Mobile B2c Strategy
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    Infographics 11.29.2016

    HR Business Enabler: data, technologies and skills to leverage human resources

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    One of the main, high priority challenges that HR professionals must face in 2016 is managing company reorganizations, reported by over half of the interviewed sample (52%), followed by the need to increase worker motivation and satisfaction (39%), by searching for new roles and skills (34%), and employer branding and new talents attraction (34%). Also growing, compared to last year, is the need to organize Smart Working initiatives focused on revising work models: 1 HR management office out of 3 considers this theme highly relevant.
    Observatory HR Innovation Practice
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    Infographics 02.03.2016

    Strategy, organization and data: the pillars of mobile transformation

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    For years the approach to Mobile as a tool to enhance customer relationships was generally tactical and experimental. In 2014 awareness that the Smartphone is an essential touch point in customer relationship and loyalty strategies and a catalyst for other points of contact. 2015 can be considered the “course change” year: in two out of three companies mapped in the Observatory’s Research, the process towards Mobile Transformation has started
    Observatory Mobile B2c Strategy
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    Infographics 05.27.2015

    HR Digital Leadership: new skills and professionalism to ride the Digital Transformation

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    Organisations search for people with the digital capabilities needed to transform their businesses from a digital perspective. The professional figures most in demand are the eCRM & Profiling Manager, the Digital Marketing Manager and the Chief Innovation Office, while the Chief Digital Officer is the most difficult to find on the market. Soft skills are also re-examined in a digital key.
    Observatory HR Innovation Practice
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    Infographics 05.21.2015

    Mobile Economy: the way to the Digitalization of the Country

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    The rapid propagation of smartphones and tables (in Italy numbering 35 million and 9.5 million units, respectively in 2014), the spreading of apps (over 3 million available in app stores), the development of LTE Broadband (which already provide coverage for 80% of the population) and the growth in smart objects connected to mobile networks (8 million) have created a new, powerful ecosystem in which an increasingly wider section of the Italian economy is empowered: the Mobile Economy.
    Observatory Mobile B2c Strategy
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    Infographics 01.29.2015

    Mobile Marketing & Service: the going gets tough!

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    During 2014, companies have finally understood that mobile technology is the picklock for opening the multi-channel door. The multi-channel and customer-centric approach has a formidable ally in mobile innovation, one that confounds normal play, enabling and invigorating all other contact points. The true keystone of success is to see mobile technology as the means to enhance and amplify other contact points throughout the entire purchasing process.
    Observatory Mobile B2c Strategy
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