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The digital tourism market is worth 9.5 billion Euros, one fifth of the total number of transactions in the sector. Within the total tourism market in Italy, including the expenditure of foreign tourists in Italy, the digital component is gaining ground, going from 17% in 2014 to 19% in 2015. Compared to 2014, the domestic expenditure on tourism grew by 5%, that spent by Italian travelling abroad (outgoing) by 14% and that of foreign tourists travelling in Italy (incoming) also by 14%, equal to 20% of the total digital expenditure. Growth continues for purchases made through smartphones (up by 70%) and tablets (up by 20%). The new devices are also driving purchases made by tourists when travelling.
The Report analyses the Tourism sector in Italy, describing trends and evolution of the market (digital and physical) and behaviour of Italian leisure tourists, and illustrating how (...)
Competition in the travel world is increasingly globalised, and digital technology has evolved from being “simply a tool” to becoming an enabler of a “virtual” experience and (...)