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More than 3 out of 4 Smartphone Internet users base purchasing decisions on Mobile usage. 57% to purchase electronic goods, 53% for clothing and accessories and 27% for food shopping. The percentage of Smartphone Internet users, or Mobile Surfers, that purchase goods and services from their Smartphone went from 32% to 41% between the end of 2014 and the end of 2015. Those who use the device outside a store to check prices and promotions goes from 45% to 55%, while the number of people using it from inside a store grows from 31% to 34% of Mobile Surfers. The media market grabs the new opportunity: the social network ADV market and Video format more than doubles in value, bringing overall investments in Mobile Advertising up by 53% to 462 million €.
The Report aims to: take a snapshot of current dynamics at Italian level, along all stages of the purchasing process (advertising, promotion, commerce, payment, and service), placing (...)
The Report summarizes current major trends related to the impact of Mobile technology on all phases of the company–consumer relationship process (Advertising, promotion, sales, pre (...)