Reports

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    Report 04.04.2019

    Mapping Design Thinking: Transformations, Applications and Evolutions

    FREE
    The report explores how Design Thinking is interpreted by consultants, adopted by innovators and evolved by startups.
    Observatory Design Thinking for Business
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    Report 06.05.2018

    Startups in the Design Thinking Ecosystem

    €110.00
    +vat
    The ecosystem of startups active in the field of Design Thinking is still immature: • worldwide, only 150 startups supporting Design Thinking phases have been found; • overall, these startups have received 908 million dollars in funding (7 million on average); • almost all the startups support digitally-enabled service design; • the startups seem to rely on consolidated organizational structures (more than 10 employees) • Creative Confidence is the Design Thinking approach mostly supported by startups (66 out 0f 150)
    Observatory Design Thinking for Business
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    Report 05.25.2018

    4 kinds of Design Thinking

    €110.00
    +vat
    The detailed analysis of over 40 organizations providing advisory services based on the Design Thinking paradigm allow us to map 4 different and particular kinds of Design Thinking. More specifically, the case studies of 17 Design Studios, 6 Digital Agencies, 13 Strategic Consultants, and 11 Technology Developers demonstrate that the Design Thinking paradigm can assume different forms and interpretations according to the nature of the companies involved (service provider and client), the specific challenges, and the objectives of the innovation project: • Creative Problem Solving: Solving wicked problems adopting both analytical and intuitive thinking; • Sprint Execution: Delivering and testing viable products in order to learn from customers and improve the solution; • Creative Confidence: Engaging people to make them more confident with creative processes; • Innovation of Meaning: Envisioning new directions that aim at proposing meaningful experiences to people.
    Observatory Design Thinking for Business
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    Report 05.25.2018

    Design Thinking capabilities

    €110.00
    +vat
    The skills, competences and attitudes adopted by Service providers in offering Design Thinking services varied depending on the fact that they are adopting Creative Problem Solving, Sprint Execution, Creative Confidence or Innovation of Meanings. The survey conducted shows that 51% of the Service Providers adopt most of the time Design Thinking to manage innovation process and they suggest to reinforce different skills, competences and attitudes for each paradigm. In addition, the report shows the expected improvements in terms of skill, competences and attitudes that Innovators expect from the adoption of Design Thinking.
    Observatory Design Thinking for Business
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    Report 03.16.2018

    Which Kind of Design Thinking is right for you?

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    Design Thinking is rapidly diffusing. As a consequence, different interpretations of the same paradigm are emerging. Would you discover the kind of Design Thinking that is right for you?
    Observatory Design Thinking for Business
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