Reports

1-4 of 4 results
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    Report 11.13.2018

    Internet Media: full speed ahead, but, all ahead?

    €190.00
    +vat
    2017 confirmed the importance of the Internet channel for the Media market as regards both the advertising component and the distribution of premium content. For online advertising income, growth dynamics are relevant, even if the sector is in the hands of a small number of players.
    Observatory Internet Media
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    Report 10.30.2017

    Internet Media: it's time to measure up!

    €190.00
    +vat
    The advertising segment is worth 2.36 billion euros and is driving the Internet Media market, which grew by 11% in 2016. Internet Advertising is up against a challenge of its own. To take a leap in quality and attract more money, it must be prepared to parade its efficiency.
    Observatory Internet Media
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    Report 07.28.2016

    Internet Media: market scenario, current dynamics and opportunities for Media Companies

    €110.00
    +vat
    After years of contraction, in 2015 the Italian Media market shows a moderate growth, closing at 15.3 billion euros, in line with 2014 results. The highest growth is registered by Internet Media with nearly 2.3 billion euros, but what are the main current market phenomena and trends?
    Observatory Internet Media
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    Report 09.15.2015

    Internet Media: Market overview and challenges for the Media Company

    €110.00
    +vat
    In 2014, the overall market of media closed the year at 15.2 billion Euros, a drop of 1% on 2013. The market of internet media is still growing, nearly at 2 billion Euros, therefore reaching 14% of all channels. Looking at the advertising part, the internet has been the second channel in terms of advertising for the last two years in Italy, having overtaken press in 2013. In 2015, it is potentially worth 30% of the total advertising market.
    Observatory Internet Media
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